Utah Administrative Code (Current through November 1, 2019) |
R590. Insurance, Administration |
R590-130. Rules Governing Advertisements of Insurance |
R590-130-10. Use of Statistics and Exaggerations
Latest version.
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A. An advertisement may not represent or imply that claim settlements by the insurer are "liberal" or "generous," or use words of similar import, or that claim settlements are or will be beyond the actual terms of the contract. An unusual amount paid for a unique claim under the policy advertised is misleading and may not be used.
B. The source of any statistics used in an advertisement shall be identified in such advertisement.