Utah Administrative Code (Current through November 1, 2019) |
R590. Insurance, Administration |
R590-154. Unfair Marketing Practices Rule; Misleading Names |
R590-154-1. Authority
Latest version.
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This rule is adopted pursuant to Subsection 31A-2-201(3) in which the commissioner is empowered to adopt rules to implement the provisions of the Utah Insurance Code, Section 31A-23a-402, which provides that the commissioner may find certain practices to be misleading, deceptive, unfairly discriminatory, or unreasonably restrain competition, and to prohibit them by rule, and Subsection 31A-23a-110(2), which provides that a licensee may do business under a name other than the licensee's legal name by notifying the commissioner.