No. 39412 (Amendment): Rule R592-6. Unfair Inducements and Marketing Practices in Obtaining Title Insurance Business

(Amendment)

DAR File No.: 39412
Filed: 05/29/2015 04:27:11 PM

RULE ANALYSIS

Purpose of the rule or reason for the change:

This rule change was requested by the Title and Escrow Commission, which has rulemaking authority, and the title and escrow industry. It includes changes that clarify certain provisions and others that make it easier for title producers to operate more effectively.

Summary of the rule or change:

This amendment clarifies how often a title producer may teach continuing education at the office of a client. Due to technological advances, the change updates what information a title producer may provide a client in a property profile, and the methods they may use to do so. It also updates a number of methods that would constitute unfair competition or marketing, and adds a number of permitted competitive and marketing practices. The amendment includes some nonsubstantive changes, and a definition for the term "title producer." All changes in the rule were made at the behest of the Title and Escrow Commission and the industry.

State statutory or constitutional authorization for this rule:

• Section 31A-2-404

Anticipated cost or savings to:

the state budget:

There will be no cost or savings to the state budget, because the rule changes only affect continuing education and competitive methods in the title and escrow industry. No additional staffing, costs, or fees are anticipated.

local governments:

Local government will not be affected because the rules govern the relationships between title producers and their clients; title producers and their competitors; and title producers and the state.

small businesses:

Small businesses in the title and escrow industry may see savings due to one amended subsection. The relevant subsection, R592-6-5(7)(c), lowers the allowable cost of a business meal or activity to $50 per person, per day (down from $100). Small businesses could see savings in this area, depending on how frequently they host business meals or activities. The department is unable to determine the actual amount of the savings because data does not exist regarding how often small businesses host business meals or activities.

persons other than small businesses, businesses, or local governmental entities:

Persons in the title and escrow industry may see savings due to Subsection R592-6-5(7)(c). This subsection lowers the allowable cost of a business meal or activity to $50 per person, per day (down from $100). Persons could see savings in this area, depending on how frequently they host business meals or activities. The department is unable to determine the actual amount of the savings because data does not exist regarding how often persons host business meals or activities.

Compliance costs for affected persons:

There are no compliance costs as a result of this amendment. No changes have any required costs or fees whatsoever.

Comments by the department head on the fiscal impact the rule may have on businesses:

The changes in this amendment were requested by the Title and Escrow Commission and came as a result of several months of discussion with the industry. They will clarify several aspects of the rule and will help title producers do business more effectively.

Todd E. Kiser, Commissioner

The full text of this rule may be inspected, during regular business hours, at the Division of Administrative Rules, or at:

Insurance
Title and Escrow Commission
Room 3110 STATE OFFICE BLDG
450 N MAIN ST
SALT LAKE CITY, UT 84114-1201

Direct questions regarding this rule to:

• Steve Gooch at the above address, by phone at 801-538-3803, by FAX at 801-538-3829, or by Internet E-mail at [e-mail]

Interested persons may present their views on this rule by submitting written comments to the address above no later than 5:00 p.m. on:

07/22/2015

Interested persons may attend a public hearing regarding this rule:

• 07/13/2015 09:00 AM, Senate Bldg, 420 N State St, Copper Room, Salt Lake City, UT

This rule may become effective on:

07/29/2015

Authorized by:

Todd Kiser, Commissioner

RULE TEXT

R592. Insurance, Title and Escrow Commission.

R592-6. Unfair Inducements and Marketing Practices in Obtaining Title Insurance Business.

R592-6-1. Authority.

This rule is promulgated pursuant to Section 31A-2-404(2), which authorizes the Title and Escrow Commission (Commission) to make rules for the administration of the Insurance Code related to title insurance, including rules related to standards of conduct for a title insurer, agency title insurance producer or individual title insurance producer.

 

R592-6-2. Purpose and Scope.

(1) The purpose of this rule is to identify certain practices, which the Commission finds creates unfair inducements for the placement of title insurance business and as such constitute unfair methods of competition. These practices include the payment of expenses that are considered normal, customary, reasonable and recurring in the operation of a client of a [title insurer, agency title insurance producer or individual title insurance producer]title producer.

(2) This rule applies to all [title insurers, agency title insurance producers, individual title insurance producers]title producers and all employees, representatives and any other party working for or on behalf of said entities whether as a full time or part time employee or as an independent contractor.

 

R592-6-3. Definitions.

For the purpose of this rule the Commission adopts the definitions as set forth in Section 31A-1-301 and 31A-2-402, and the following:

(1) "Bona fide real estate transaction" means:

(a) a preliminary title report is issued to a seller or listing agent in conjunction with the listing of a property; or

(b) a commitment for title insurance is ordered, issued, or distributed in a purchase and sale transaction showing the name of the proposed buyer and the sales price, or in a loan transaction showing the proposed lender and loan amount.

(2) "Business Activities" shall include sporting events, sporting activities, musical and art events. In no case shall such business activities rise to the level of ceremonies, for example, award banquets, recognition events or similar activities sponsored by or for clients, or include travel by air, or other commercial transportation.

(3) "Business meals" shall include breakfast, brunch, lunch, dinner, cocktails and tips. In no case shall such business meals raise to the level of ceremonies, for example, awards banquets, recognition events or similar activities sponsored by or for clients.

(4)(a) "Client" means any person, or group, who influences, or who may influence, the placement of title insurance business or who is engaged in a business, profession or occupation of:

(i) buying or selling interests in real property; and

(ii) making loans secured by interests in real property.

(b) "Client" includes real estate agents, real estate brokers, mortgage brokers, lending or financial institutions, builders, developers, subdividers, attorneys, consumers, escrow companies and the employees, agents, representatives, solicitors and groups or associations of any of the foregoing.

(5) "Discount" means the furnishing or offering to furnish title insurance, services constituting the business of title insurance or escrow services for a total charge less than the amounts set forth in the applicable rate schedules filed pursuant to Section 31A-19a-203 or 31A-19a-209.

(6) "Official trade association publication" means:

(a) a membership directory, provided its exclusive purpose is that of providing the distribution of an annual roster of the association's members to the membership and other interested parties; or

(b) an annual, semiannual, quarterly or monthly publication containing information and topical material for the benefit of the members of the association.

(7) "Title insurance business" means the business of title insurance and the conducting of escrow.

(8) "Title producer" means a title insurer, agency title insurance producer, or individual title insurance producer.

([8]9) "Trade Association" means a recognized association of persons, a majority of whom are clients or persons whose primary activity involves real property.

 

R592-6-4. Unfair Methods of Competition, Acts and Practices.

In addition to the acts prohibited under Section 31A-23a-402, the Commission finds that providing or offering to provide any of the following benefits by parties identified in Section R592-6-2 to any client, either directly or indirectly, except as [specifically ]allowed in Section R592-6-5 below, is a material and unfair inducement to obtaining title insurance business and constitutes an unfair method of competition.

(1) The furnishing of a title insurance commitment when the title producer is aware that no policy is intended to be issued without one of the following:

(a) sufficient evidence in the file of the [title insurer, agency title insurance producer or individual title insurance producer]title producer that a bona fide real estate transaction or listing agreement exists; or

(b) [payment in full at the time the title insurance commitment is provided.]request from a proposed insured to issue a title insurance commitment together with a payment of a minimum cancellation fee of $200.

(2) The paying of any charges for the cancellation of an existing title insurance commitment issued by a competing organization, unless that commitment discloses a defect which gives rise to a claim on an existing policy.

(3) Furnishing escrow services pursuant to Section 31A-23a-406:

(a) for a charge less than the charge filed pursuant to Section 31A-19a-209(5); or

(b) the [filing]furnishing of [charges for ]escrow services[with the Utah Insurance Commissioner (commissioner)], for a charge, which are less than the actual cost of providing the services.

(4) Waiving all or any part of established fees or charges for services which are not the subject of rates or escrow charges filed with the commissioner.

(5) Deferring or waiving any payment for insurance or services otherwise due and payable, including a series of real estate transactions for the same parcel of property.

(6) Furnishing services not reasonably related to a bona fide title insurance, escrow, settlement, or closing transaction, including non-related delivery services, accounting assistance, or legal counseling.

(7) The paying for, furnishing, or waiving all or any part of the rental or lease charge for space which is occupied by any client.

(8) Renting or leasing space from any client, regardless of the purpose, at a rate which is excessive or inadequate when compared with rental or lease charges for comparable space in the same geographic area, or paying rental or lease charges based in whole or in part on the volume of business generated by any client.

(9) Furnishing any part of a [title insurer's, title agency title insurance producer's, or individual title insurance producer's ]title producer's facilities, for example, conference rooms or meeting rooms, to a client or its trade association, for anything other than the providing of escrow or title services, or meetings related to such, without receiving a fair rental or lease charge comparable to other rental or lease charges for facilities in the same geographic area.

(10) The co-habitation or sharing of office space with a client of a [title insurer, agency title insurance producer, or individual title insurance producer]title producer.

(11) Furnishing all or any part of the time or productive effort of any employee of the [title insurer, agency title insurance producer or individual title insurance producer]title producer, for example, secretary, clerk, messenger or escrow officer, to any client.

(12) Paying for all or any part of the salary of a client or an employee of any client.

(13) Paying, or offering to pay, either directly or indirectly, salary, commissions or any other consideration to any employee who is at the same time licensed as a real estate agent or real estate broker or as a mortgage lender or mortgage company subject to 31A-2-405 and R592-5.

(14) Paying for the fees or charges of a professional, for example, an appraiser, surveyor, engineer or attorney, or for the pre-payment of fees and charges of a client or party to the transaction, for example subordination, loan or HOA payoff request fees, whose services are required by any party or client to structure or complete a particular transaction. This subsection does not include the pre-payment of overnight delivery/mail fees that will be recovered through closing of a transaction.

(15) Sponsoring, cosponsoring, subsidizing, contributing fees, prizes, gifts, food or otherwise providing anything of value for an activity of a client, except as allowed under Subsection R592-6-5[(6)]. Activities include open houses at homes or property for sale, meetings, breakfasts, luncheons, dinners, conventions, installation ceremonies, celebrations, outings, cocktail parties, hospitality room functions, open house celebrations, dances, fishing trips, gambling trips, sporting events of all kinds, hunting trips or outings, golf or ski tournaments, artistic performances and outings in recreation areas or entertainment areas.

(16) Sponsoring, cosponsoring, subsidizing, supplying prizes or labor, except as allowed under Subsection R592-6-5[(2)] or otherwise providing things of value for promotional activities of a client. [Title insurers, agency title insurance producers or individual title insurance producers]Title producers may attend activities of a client if there is no additional cost to the [title insurer, agency title insurance producer or individual title insurance producer]title producer, other than their own entry fees, registration fees, meals, and provided that these fees are no greater than those charged to clients or others attending the function.

(17) Providing gifts or anything of value to a client in connection with social events such as birthdays or job promotions. A letter or card in these instances will not be interpreted as providing a thing of value.

(18) Furnishing or providing access to the following, even for a cost:

(a) building plans;

(b) construction critical path timelines;

(c) "For Sale by Owner" lists;

(d) surveys;

(e) appraisals;

(f) credit reports;

(g) mortgage leads for loans;

(h) rental or apartment lists; or

(i) printed labels.

(19) Newsletters cannot be property specific or cannot highlight specific customers.

(20) [A title insurer, agency title insurance producer or individual title insurance producer cannot provide a client access to any software accounts that are utilized to access real property information that the insurer, agency title insurance producer or individual title insurance producer pays for, develops, or pays to maintain. Closing software is exempt as long as it is used for a specific closing.]A title producer cannot provide a client access to any real property information that the title producer pays to produce, develop, or maintain, except as otherwise permitted by R592-6-5.

(21)(a) A [title insurer, agency title insurance producer or individual title insurance producer]title producer cannot provide title or escrow services on real property where an existing or anticipated investment loan or financing has been or will be provided by said [title insurer, agency title insurance producer or individual title insurance producer]title producer, including its owners or employees.

(b) Subsection (21)(a) does not apply to such transactions involving seller financing.

(22) Paying for any advertising on behalf of a client.

(23) Advertising jointly with a client on subdivision or condominium project signs, or signs for the sale of a lot or lots in a subdivision or units in a condominium project. A [title insurer, agency title insurance producer or individual title insurance producer]title producer may advertise independently that it has provided title insurance for a particular subdivision or condominium project but may not indicate that all future title insurance will be written by that [title insurer, agency title insurance producer or individual title insurance producer]title producer.

(24) Advertisements may not be placed in a publication, including an internet web page and its links, that is hosted, published, produced for, distributed by or on behalf of a client.

(25) A donation may not be made to a charitable organization created, controlled or managed by a client.

(26) A direct or indirect benefit, provided to a client which is not specified in Section R592-6-5 below, will be investigated by the department for the purpose of determining whether it should be defined by the Commission as an unfair inducement under Section 31A-23a-402(8).

(27) [Title insurers, agency title insurance producers or individual title insurance producers]Title producers who have ownership in, or control of, other business entities, including I.R.C. Section 1031 qualified intermediaries and escrow companies, may not use those other business entities to enter into any agreement, arrangement, or understanding or to pursue any course of conduct, designed to avoid the provisions of this rule.

 

R592-6-5. Permitted Advertising, Business Entertainment, and Methods of Competition.

Except as specifically prohibited in Section R592-6-4 above, the following are permitted:

(1) In addition to complying with the provisions of 31A-23a-402 and R590-130, Rules Governing Advertisements of Insurance, advertisement by [title insurers, agency title insurance producers or individual title insurance producers]title producers must comply with the following:

(a) the advertisement must be purely self-promotional; and

(b) advertisement in official trade association publications are permissible as long as any [title insurer, agency title insurance producer or individual title insurance producer]title producer has an equal opportunity to advertise in the publication and at the standard rates other advertisers in the publication are charged.

(2) A title producer may use free or paid social media services to promote its own business as long as such social media services are open and available to the general public. Additionally, the following shall be permitted and are not in violation of R592-6-4(22) and (24):

(a) a title producer may write or post on social media services about an event that directly involves the title producer and a client, and it may reference or link to the client's social media page or the client company's social media page; and

(b) a title producer may share, like, respond to, or comment on a client's social media page, post, or event as long as such action is free of charge. Paying a fee to share, like, respond, or comment on any social media service that involves a client or to increase visibility, ranking, or distribution of any social media involving a client is not an allowed exception to R592-6-4(22) and (24).

([2]3) A [title insurer, agency title insurance producer or individual title insurance producer]title producer may donate time to serve on a trade association committee and may also serve as an officer for the trade association.

([3]4) A [title insurer, agency title insurance producer or individual title insurance producer]title producer may have two self-promotional open houses per calendar year for each of its owned or occupied facilities, including branch offices. The [title insurer, agency title insurance producer or individual title insurance producer]title producer may not expend more than $15 per guest per open house. The expenditures per guest may not be in the form of a gift, gift certificate, or coupons. The open house may take place on or off the [title insurer's, agency title insurance producer's or individual title insurance producer's]title producer's premises but may not take place on a client's premises.

([4]5) A donation to a charitable organization must:

(a) not be paid in cash;

(b) if paid by a negotiable instrument, be made payable only to the charitable organization;

(c) be distributed directly to the charitable organization; and

(d) not provide any benefit to a client.

([5]6) A [title insurer, agency title insurance producer or individual title insurance producer]title producer may distribute self-promotional items having a value of [$ 5]$10 or less , including taxes, setup fees, shipping, and the like, to clients, consumers and members of the general public. These self-promotional items shall be novelty [gifts]items which are non-edible and may not be personalized or bear the name of the donee. Self-promotional items may only be distributed in the regular course of business. Self-promotional items may not be given to clients or trade associations for redistribution by these entities.

([6]7) A [title insurer, agency title insurance producer or individual title insurance producer]title producer may make expenditures for business meals or business activities on behalf of any person, whether a client or not, as a method of advertising, if the expenditure meets all the following criteria:

(a) the person representing the [title insurer, agency title insurance producer or individual title insurance producer]title producer must be present during the business meal or business activity;

(b) there is a substantial title insurance business discussion directly before, during or after the business meal or business activity;

(c) the total cost of the business meal, the business activity, or both is not more than [$100]$50 per person, per day;

(d) no more than three individuals from an office of a client may be provided a business meal or business activity by a [title insurer, agency title insurance producer or individual title insurance producer]title producer in a single day; and

(e) the entire business meal or business activity may take place on or off the [title insurer's, agency title insurance producer's or individual title insurance producer's]title producer's premises, but may not take place on a client's premises.

([7]8) A [title insurer, agency or producer]title producer may conduct continuing education programs that are approved by the appropriate regulatory agency, under the following conditions:

(a) the continuing education program shall address only title insurance, escrow or other topics [directly ]related thereto;

(b) the continuing education program must be of at least one hour in duration;

(c) for each hour of continuing education, $15 or less per person may be expended, including the cost of meals and refreshments; and

(d) no more than one such continuing education program may be conducted at [the office]each individual, physical office location of a client per calendar quarter.

([8]9) A [title insurer, agency title insurance producer or individual title insurance producer]title producer may acknowledge a wedding, birth or adoption of a child, or funeral of a client or members of the client's immediate family with flowers or gifts not to exceed $75.

[(9) Any other advertising, business entertainment, or method of competition must be requested in writing and approved in advance and in writing by the Commission.

](10) A title producer may provide a property profile to a client through any means, including copies thereof. The property profile may include not more than the following:

(a) the last vesting deed of public record;

(b) a plat map reproduction and/or locator map;

(c) tax and property characteristics information from the Treasurer's and Assessor's offices; and

(d) Covenants, Conditions and Restrictions.

(11) A title producer may provide clients access to water, beverages, and edible treats at the title producer's premises.

(12) A title producer may provide a client the documents used to produce a title commitment. The title producer may provide access to the documents used to produce the title commitment through any means.

(13) A title producer may provide a client access to closing software as long as the access is related to a specific transaction identified in the title commitment.

 

R592-6-6. Enforcement Date.

The commissioner will begin enforcing the provisions of this rule 45 days from the effective date of the rule.

 

R592-6-7. Severability.

If any provision or clause of this rule or its application to any person or situation is held invalid, such invalidity may not affect any other provision or application of this rule which can be given effect without the invalid provision or application, and to this end the provisions of this rule are declared to be severable.

 

KEY: title insurance

Date of Enactment or Last Substantive Amendment: [August 9, 2011]2015

Notice of Continuation: June 13, 2014

Authorizing, and Implemented or Interpreted Law: 31A-2-404

 

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